Mid-Year Market Check: Guests Are Still Booking — They’re Just Taking Longer
Guests are still excited to visit Sonoma County — they’re just taking a little more time to plan their stays.
What We're Seeing
- Guests are booking closer to arrival. Many travelers are waiting until plans are more certain before committing.
- More options mean more thoughtful decisions: Guests are taking time to find the home and experience that’s the right fit for their trip.
- This trend is happening across the vacation rental industry: A slower start doesn’t necessarily define the year.
How We're Responding
- Monitoring market trends and adjusting pricing thoughtfully based on demand.
- Using real-time data through PriceLabs to help ensure our homes are positioned appropriately.
- Continuing to focus on what matters most: creating exceptional stays for our guests. Sonoma County continues to be a destination people love to visit.
The way guests plan their trips has evolved, and we’re continuing to evolve with them — staying informed, staying thoughtful, and staying focused on the guest experience.
HVAC Maintenance — An Exclusive Benefit for Our Owners
We've partnered with Monaco Mechanical to bring our owners an exclusive HVAC maintenance membership — so you never have to worry about guest comfort falling short:
- We've secured this partnership on your behalf - simply call 707-200- 8067 to put a card on file and activate your membership
- Initial visit covers up to one hour of service plus a standard filter replacement ($200)
- Additional systems (mini-splits, heat pumps) serviced for just $89 each
- Ongoing quarterly and bi-annual visits automatically scheduled to keep your property guest-ready every season
- Consistent, well-maintained HVAC means happy guests - and no refund requests 🙏🏼
