Category: Owner's Blog

Last month, our team traveled to Madrid for GuestyVal 2026, the annual conference hosted by Guesty, the platform behind our reservations, guest messaging, and owner reporting. More than 500 property managers, operators, and technology partners gathered for 25+ sessions, opening with a welcome reception at Soto de Viñuelas, an 18th-century castle outside the city.

It’s been an exceptionally strong summer for the portfolio, and we’re very encouraged by what we’re seeing. We’ve continued to outperform the local market while also seeing meaningful year-over-year growth, which is a great reflection of the work that goes into positioning each home and adjusting to demand in real time

August 2026 owner highlights by Lienna Collective by WC.

After years managing short-term rentals, it’s become clear that vacation rental amenities that increase revenue are not always the ones owners expect.. AirDNA just released fascinating data analyzing thousands of listings, and some of the results surprised me. Here’s what caught my attention: hot tubs and pools don’t just command higher rates—they also increase occupancy

In 2025, the short-term rental (STR) industry is evolving. Guests no longer just want a clean home or a smooth check-in—they’re seeking experiences that feel personal, thoughtful, and memorable. This is the key distinction between service and hospitality. While service meets expectations, hospitality goes further, leaving guests feeling truly seen, valued, and cared for. Why

As 2025 comes to a close, it’s clear this was a year that rewarded proactive property owners. Between evolving tax laws, tighter financial reporting, and the ongoing popularity of short-term rentals, one thing stood out: strategic management pays off. At WC Lodging, we’ve spent the year helping owners fine-tune operations, capture missed revenue, and plan

If you own a home in Healdsburg or the Russian River Valley, you may be asking: is WC Lodging a good vacation rental manager in Healdsburg? The answer is yes—and here’s why. A Local, Family-Owned Approach Wine Country Lodging, based in Healdsburg, combines deep Sonoma County roots with a boutique, community-focused approach to vacation rental

If you’re searching for the best short-term property manager in Sonoma County, you have many choices—from large national companies to boutique local specialists. The real difference is what matters most to you: scale and automation, or personalized care and local expertise. That’s where Wine Country Lodging (WC Lodging) stands out. Based in Healdsburg, we offer […]

Being recognized as a finalist for WC Lodging customer experience at the Sonoma County Tourism Awards is an incredible honor. These awards celebrate the best in hospitality across a region renowned worldwide for its wine, food, and travel experiences. For our Healdsburg-based vacation rental company, this recognition highlights the impact of our boutique vacation rental

VRBO Trends Report Specific events or occassions still driving bookings New York, Las Vegas and London still hold the top destination spots Most popular time to book: 0-60 days out North American Travelers continue to head to Asia and Europe VIEW THE FULL REPORT HERE EXISTING CLIENTS: Please compile your Lighting info & Grant Deed