Category: Newsletters

Last week’s Sonoma County Vacation Rental Symposium brought together local officials and industry leaders to share important updates impacting vacation rental owners and managers.

New national short-term rental data from KeyData shows the market entering 2026 in a more stable, execution-driven phase, where revenue is increasingly shaped closer to arrival rather than far in advance.

💰 The Amenities That Pay for Themselves: Smart Investments That Continue to Perform As many of you look ahead to property improvements for 2026, AirDNA’s latest data offers clear guidance—especially for Wine Country homes. Certain amenities continue to deliver meaningful revenue gains and align closely with what guests are seeking in Sonoma County. Where the

Maximize Your STR Income and Make 2025 Work for You While WC Lodging doesn’t provide financial advice, we love sharing strategies that STR owners are using in 2025 to make the most of their rental income and potentially optimize taxable income. As your partners in property management, our goal is to help you see all

Healdsburg Activities, Healdsburg Family Friendly, Local Activities, Newsletters, Things to Do in Healdsburg CA, Vacation Planning / By Debra Sacco STR Owners: Key Tax Considerations as 2025 Wraps Up As 2025 ends, STR owners face evolving tax laws, increased IRS scrutiny, and tighter reporting standards. Clean, timely financial data is essential for strategic tax management. Key 2025 Trends Looking Ahead to 2026 For detailed STR tax guidance, visit the IRS Rental Income page. Mark your

Fall is here, and with it comes a shift in how guests are booking and what they’re expecting. The latest Fall 2025 travel trends highlight flexibility, last-minute bookings, and simplified pricing models that benefit both travelers and hosts. For vacation rental owners, these shifts offer new opportunities — if you’re prepared. 💳 1. Reserve Now,

Last week, I had the privilege of representing WC Lodging and our community at the Vacation Rental Women’s Summit as part of the Vacation Rental Management Association (VRMA). Walking into a room filled with so many inspiring women leading the way in our industry was both energizing and humbling. A highlight was celebrating Koryn Okey,

🍷 Reinventing Wine Clubs for a New Generation The old-school wine club—quarterly shipments, fixed selections, long contracts—is starting to feel outdated, especially for Millennials and Gen Z who want flexibility, personalization, and no pressure. The old-school wine club—quarterly shipments, fixed selections, long contracts—is starting to feel outdated, especially for Millennials and Gen Z who want

Launching an STR in California sounds simple—until you meet the red tape. Here’s the no-fluff breakdown: Want a thriving Airbnb in California? Treat it like a business—or call someone like WC Lodging to do it all for you. **Click here for STR Investment Opportunities** Staying Ahead for You — Insights from the VRMA Executive Summit

Vacasa, once a tech-forward leader in vacation rental management, is undergoing a major transformation. After going public via SPAC in 2021, the company’s stock fell nearly 97%, leading to multiple rounds of layoffs, internal restructuring, and now a sale. In April 2025, shareholders approved a $5.30 per share buyout from regional operator Casago, choosing deal