THE YEAR OF DIRECT BOOKINGS
You’re not just a host; you’re a business owner.
With an increased supply of STRs and the cost of living crisis, 2023 is the year of protecting margins. While Online Travel Agencies (OTA’s) such as AirBnB and VRBO can provide greater access to global customers, they keep a hefty chunk for their own profit (15-25 percent). Having a direct booking strategy is crucial and allows for a win/win for both owner and guest. With our Facebook page increasing reach by 267% in Feb alone, 2023 is shaping up to be our year of increased exposure and direct bookings!
SONOMA COUNTY LIFE OPENS UP DIGITALGUIDE 2023
This digital guide gathers over 41,000 users with over 2,111,000 pageviews. For Sonoma County, 2021 tourism stats show there were 9.9 Million visitors and their spending topped $7.97 Billion in indirect visitor spending. 2022 numbers haven't come out yet but we're making sure to keep our name and portfolio of properties at the forefront of market!
