VRBO IN THE NEWS
VRBO’s AI to pick imagery
Over the next few weeks, you might spot adjustments to your listing’s main image and gallery sequence. VRBO is introducing a new AI feature that prioritizes your topperforming image, with the goal of boosting visibility and engagement. Testing within Expedia Group has shown significant increases in conversion and click-through rates with this update. VRBO’s Photo Tips and Tricks
VRBO to Collect & Pay SoCo TOT
Sonoma County and Homeaway.com, Inc. (VRBO) have signed a Voluntary Collection Agreement (VCA) for collecting Transient Occupancy Tax (TOT) in the unincorporated areas of Sonoma County, effective February 1, 2024. Under this agreement, HomeAway will register as a collector and handle reporting, collection, and remittance of TOT for all taxable booking transactions on their platform. HomeAway will act as the registered taxpayer of record on behalf of its hosts. WC Lodging will continue to collect and remit all TOT/BIA on Direct bookings and NextPax integrated booking sites.